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Richard Metzner Founding Partner of MSA. Co-founder and President of loyalty pioneer Brierley+Partners. Brandweek Marketer of the Year. Vice President, Marketing, Continental Airlines. Ad Age “Marketing 100.” MBA, Harvard Business School. Howard Schneider MSA Founding Partner. EVP Brierley+Partners. Clients in travel, hospitality, entertainment, retail, auto, insurance, restaurant, publishing, telecom. Awards for results and creativity. Often published and requested speaker, guest lecturer, past president of Direct Marketing Creative Guild. Kate Hogenson MSA Senior Associate since ’03. Strategic planning, program design, brand management, analytics, research. Managed global expansion of United Airlines Mileage Plus and launched Premier level. Clients include Virgin America, Sears, Kmart, Warner Bros., Aetna, Royal Caribbean, Marriott, Hewlett-Packard. Marketing management at Procter and Gamble, Ameritech, Brierley+Partners. Yale MBA. Laura Siegfried A Senior Associate at MSA since ’03. Wharton MBA, Dartmouth BA. Marketing analysis, research, strategic planning, financial modeling, Managed launch of re-designed AAdvantage Platinum/Gold program for American Airlines; Shaw’s Supermarkets, Bain & Company, Bell Atlantic, Brierley+Partners, Richards Group. Clients include T.G.I. Friday’s, Shell Oil, ExpressJet, P.F. Chang’s, Sears, Kmart, BMW, Marriott Margy Bloom Innovative, creative, strategic communications in all media. Chief Creative Officer, Direct Partners; SVP Creative Director, Brierley+Partners. Numerous creative awards. Produced results for United Airlines, Sony, Earthlink, Warner Bros., Hyundai, Neiman Marcus, Allstate, Sears, Kmart, Four Seasons, InterContinental Hotels Group.
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