Metzner Schneider Associates, Inc.

We help our clients maximize their return on marketing investment by building and growing profitable customer relationships. Our goal is to provide innovative, cost-effective loyalty, customer engagement and direct marketing solutions that are responsive to each client's unique challenges – delivering all the services you need, and none of the traditional agency structure and overhead you don't.

Using a series of proprietary tools, developed over a collective 150 years of experience, we design and implement unique programs to maximize lifetime customer value, effectively target the right customer segments, understand and manage the complex web of customer touchpoints and communications, and efficiently manage customer engagement programs.

Our services include:

Strategic planning
Customer acquisition and retention strategy
Customer experience and engagement strategy
Relationship management program design and implementation
Direct marketing strategy, creative and campaign development
Communications planning, communications strategy; customer touchpoint mapping and analysis
Comprehensive audit, review and evaluation of your current loyalty and marketing communications efforts
Best practice review and future trend analysis of current loyalty and marketing communications activities in your industry and others
Development and implementation of marketing partnership and strategic alliance strategies; review and evaluation of current partner marketing efforts
Database management; data analytics and dynamic audience selection
Research management
Production management; delivery process design and implementation for e- and print communications
Review, audit and evaluation of vendor, agency resources and internal staffing
Identify, source and manage "best-in-class" service providers
Help clients manage the mix of internal and outside resources to ensure the optimum results and cost effectiveness